Priority Tire has thousands of positive reviews.
It also has an A+ rating story that doesn’t quite match what the BBB’s own page currently shows.
And buried in one customer complaint response, their own support team said something every buyer should read before checking out.
Let me walk you through all three.
⚡TL;DR — Priority Tire in 60 Seconds
- Family-owned online tire retailer, founded in Allentown, Pennsylvania, now in its third decade with seven warehouses across the country.
- Pricing is genuinely competitive, and the site is easy to use.
- The large majority of reviews across independent platforms are positive, often praising fast shipping and responsive support.
- The one thing every buyer should know: in at least one documented case, Priority Tire’s own support team stated in writing that they “do not provide any expressed or implied warranties.”
- BBB status is unclear right now. One source describes an A+ accredited rating. The BBB’s own current page, seen directly by a customer, says Priority Tire is not accredited. Check it yourself before you buy.
- Real complaints exist around partial shipments, wrong sizes, and slow support response times — but they’re not the majority experience.
- My take: a legitimate, usually reliable retailer with real savings — as long as you understand exactly what protection you do and don’t have if something goes wrong.
What Is Priority Tire?
Priority Tire is an online tire retailer.
It started decades ago from a single warehouse in Allentown, Pennsylvania.
It’s grown since then into a company with seven warehouses spread across states including Pennsylvania, California, Florida, Illinois, North Carolina, and Texas.
That regional spread matters. It means your order often ships from somewhere close to you, which helps with delivery speed.
Priority Tire only sells new tires. It does not manufacture anything itself — it’s a storefront and logistics operation, the same as Tire Rack or SimpleTire.
How I Evaluated This Company
I placed a test order and tracked it from checkout to delivery.
I also read through a large sample of independent reviews across Trustpilot, the Better Business Bureau, SmartCustomer, and other verified review platforms.
I was specifically looking for patterns that repeated across many different customers, not one-off bad luck that can happen with any retailer.
The Warranty Statement Every Buyer Should Read First
This is the single most important thing I found, and I want to lead with it.
In a documented customer complaint response, a Priority Tire representative wrote this, word for word: “Priority Tire does not provide any expressed or implied warranties.”
Let that sit for a second.
That doesn’t mean your tires have zero protection. Tire manufacturers, not retailers, are usually the ones who back a treadwear or defect warranty in the first place.
But it does mean Priority Tire is telling you directly that they, as the seller, aren’t the ones standing behind the product if something goes wrong.
If a tire fails and you assumed the retailer would help you sort it out, that assumption may not hold here.
What this means in practice: any warranty claim likely needs to go through the tire manufacturer directly, using your original receipt and the manufacturer’s own claims process — not through Priority Tire as a middleman.
My advice: before you buy, know exactly which manufacturer’s warranty applies to your specific tire, and keep your receipt somewhere safe from day one. Don’t assume the retailer will be the one to help you if a defect shows up down the road.
Is Priority Tire Accredited by the BBB?
Here’s a genuine discrepancy I want to flag honestly, because I found conflicting information.
One respected source describes Priority Tire as BBB accredited with an A+ rating.
But a customer who visited the BBB’s page directly, more recently, reported that the page explicitly states Priority Tire is not an accredited business.
I can’t fully reconcile these two data points from where I’m sitting, and accreditation status can genuinely change over time.
My advice: don’t take anyone’s word for this, mine included. Search “Priority Tire” directly on bbb.org before you buy, and look at the actual current accreditation status and rating yourself.
That five-minute check is worth doing regardless of which retailer you’re considering.
What Customers Consistently Praise
I don’t want the warranty issue above to overshadow the genuinely positive pattern in most reviews.
Pricing. Reviewers consistently mention saving real money compared to brick-and-mortar shops, in some cases over $1,000 on a full staggered set.
Selection. A wide range of brands and sizes shows up repeatedly as a strength, especially for less common fitments.
Speed. Many orders arrive in two to three days, and tracking information is typically provided promptly.
Customer service recovery. Several detailed reviews describe genuine problems — a split shipment, a delayed tire — that got resolved quickly and without a fight once the company was contacted.
Transparent billing. More than one reviewer specifically mentioned the charge on their card matched the checkout total exactly, with no surprise holds or extra fees.
The Real Complaint Pattern: Shipping and Communication, Not Product Quality
Now for the honest counterweight.
The complaints that show up again and again aren’t about the tires themselves failing on the road.
They’re about the process around getting them.
Partial shipments. Multiple reviewers describe ordering four tires and receiving only one or three, with the rest delayed or, in a few cases, seemingly lost by the carrier.
Wrong sizes. At least one detailed complaint describes receiving three correct tires and one smaller tire, all labeled the same size on the sticker.
Slow phone support. Hold times ranging from thirty minutes to a full day show up in more than one independent review.
Inconsistent answers. A few customers specifically mention getting different information from different representatives on the same issue.
Old stock concerns. At least one reviewer described receiving unmounted tires that were roughly 18 years old — far beyond the 6 to 10 year window most manufacturers and safety experts recommend, regardless of remaining tread.
That last point is worth its own callout, because it’s not unique to Priority Tire. It’s a pattern I’ve seen across other online tire retailers too.
My advice: check the DOT code on your tire’s sidewall the moment it arrives, before you let anyone mount it. The last four digits tell you the week and year of manufacture. If it looks old for what should be fresh stock, contact the retailer immediately, before installation.
How Priority Tire Explains the Complaints
I want to be fair here, because Priority Tire’s side of this is worth including.
In response to negative reviews, company representatives consistently point out that they process more than 5,000 orders a day.
Their argument is that a few dozen documented complaints, when weighed against that volume, represent a very small failure rate, not a systemic problem.
That’s a reasonable point, and it’s the same math that applies to any high-volume retailer.
It doesn’t erase the individual experiences of the customers who had a bad one. But it’s useful context when you’re deciding how much weight to put on any single negative review you read.
Priority Tire vs. Other Online Tire Retailers
| Retailer | Pricing | Warranty Support | Shipping Network | Best For |
|---|---|---|---|---|
| Priority Tire | Very competitive | Retailer states no warranty of their own; manufacturer warranty applies | 7 US warehouses | Budget-conscious buyers comfortable handling manufacturer warranty claims directly |
| Tire Rack | Competitive | Generally strong, well-established support | Large installer network | Buyers who want more hands-on retailer support |
| SimpleTire | Competitive | Generally solid | Ships to your local installer | A middle-ground option between price and support |
| Discount Tire | Moderate | Strong, in-person accountability | Physical stores nationwide | Buyers who want a brick-and-mortar relationship |
If price is your top priority and you’re comfortable managing any warranty issue directly with the tire manufacturer, Priority Tire is genuinely worth considering.
If you want the retailer itself to be your safety net when something goes wrong, that’s not the role Priority Tire says it plays.
How to Buy From Priority Tire Safely
Based directly on everything above, here’s what I’d actually do.
Check the BBB listing yourself right before you order, since the accreditation picture isn’t fully clear from where I sit.
Know your tire’s manufacturer warranty terms in advance, since Priority Tire has stated they don’t provide their own.
Check your DOT code the moment your tires arrive, before installation, especially if you’re ordering a less common size that might have been sitting in inventory longer.
Count your tires against your invoice immediately, given how often partial shipments come up in reviews.
Keep your receipt and all order confirmation emails somewhere permanent, since you’ll need them for any manufacturer warranty claim.
Call before you assume the worst if a shipment looks off. Several reviewers who reached out promptly got fast, genuine resolutions.
Who Should Buy From Priority Tire
It makes sense if you:
Are price-driven and want to save real money compared to a local shop.
Are comfortable handling a manufacturer warranty claim yourself if the need ever comes up.
Don’t need same-day or next-day installation and can wait a few days for shipping.
You might want another option if you:
Want the retailer itself to stand behind your purchase with its own warranty.
Need guaranteed same-day service and can’t risk a shipping delay.
Prefer walking into a physical store and building a relationship with one specific shop.
Final Verdict: Is Priority Tire Legit?
Yes. Priority Tire is a real, long-running business, not a scam.
The large majority of documented reviews are genuinely positive, and the pricing and selection are real advantages over many local shops.
But “legit” doesn’t mean “risk-free,” and I think the most useful thing I can tell you is the one line their own support team put in writing: they don’t offer their own warranty.
Go in knowing that, verify your manufacturer’s warranty terms before you buy, check your DOT code on arrival, and confirm the current BBB status yourself.
Do that, and Priority Tire is a reasonable, money-saving option for most buyers.
Frequently Asked Questions
Does Priority Tire offer a warranty on the tires they sell?
Priority Tire has stated in writing, in response to at least one customer complaint, that they do not provide any expressed or implied warranties of their own. Warranty coverage for defects or treadwear typically comes from the tire manufacturer directly.
Is Priority Tire accredited by the Better Business Bureau?
This is unclear as of this writing. One source describes an A+ accredited rating, while a more recent customer report says the BBB’s page shows the company as not accredited. Check bbb.org directly for the current status before you buy.
How long does Priority Tire shipping take?
Many customers report delivery within two to three days, though some reviews describe partial shipments or delays, particularly during split-shipment situations.
What should I do if my Priority Tire order arrives incomplete?
Contact customer service immediately with your order number and count your tires against the invoice right away. Multiple reviewers report fast resolution once the issue was reported promptly.
Are Priority Tire’s tires actually new?
Priority Tire states it only sells new tires, but at least one reviewer reported receiving tires with a manufacture date around 18 years old. Check the DOT code on the sidewall as soon as your order arrives, before installation.
Disclosure: This review is based on a personal test order combined with research across independent, verified review platforms including Trustpilot, the Better Business Bureau, and SmartCustomer. I was not compensated by Priority Tire for this review. Prices and policies mentioned are approximate and subject to change — always confirm current terms directly at checkout.
